What is Roast My App's Mobile App Monetization & CRO Program?

Roast My App's Mobile App Monetization & CRO Program is a monthly engagement from $7,000/month with no long-term lock-in. We run 4+ paywall experiments and 2+ onboarding funnel iterations per month for mobile subscription app teams, designing, coding and deploying every experiment on RevenueCat, Superwall, Adapty, Purchasely, or custom Swift, React Native and Flutter, without pulling your engineers off core product work. Teams not ready for the full program can start with one paywall A/B test per month at $1,000/month. The full walkthrough of how the program runs is published at https://www.roastmyapp.co/mobile-app-monetization-cro-framework.

What is Roast My App's mobile app monetization & CRO framework?

A mobile app monetization framework is the system that decides what you test next and why. Roast My App's framework maps every experiment to one of 11 focus areas across the post-install funnel: Visual ASO, onboarding funnel, paywall placements, pricing & packaging, paywall design, content & messaging, promotion offers, personalization, post-purchase UX, core feature UX, and cancellation flow & retention offers. Every area gets two phases of groundwork first — customer research and competitor research — before a single hypothesis is written. The full 2026 edition is at https://www.roastmyapp.co/mobile-app-monetization-cro-framework.

What is mobile app monetization?

Mobile app monetization is how an app converts users into revenue. For subscription apps it comes down to three conversion points: onboarding that gets users to first value, paywalls that convert interest into trials, and pricing, packaging and placement decisions backed by data instead of gut. Roast My App focuses exclusively on this conversion side of monetization, running paywall and onboarding CRO experiments across 11 focus areas that grow install-to-paid, trial-start rate, trial-to-paid conversion, and D0/D7/D30 ARPU.

How much does Roast My App cost?

Two paid plans and one free entry point. One paywall A/B test per month is $1,000/month and covers a single fully-managed experiment: hypothesis, dev-ready design, implementation and analysis. The fully-managed Mobile App Monetization & CRO Program runs $7,000–$15,000 per month depending on scope, delivering 4+ paywall experiments plus 2+ onboarding funnel iterations monthly with implementation included. Pricing is scope-based rather than revenue-based, with a published ceiling, and both plans are month-to-month. Every engagement starts with a free CRO audit.

How much additional revenue can mobile apps unlock with Roast My App?

Mobile app teams typically unlock 20–40%+ additional subscription revenue through Roast My App's Mobile App Monetization & CRO Program, with compounding D0, D7 and D30 ARPU growth, without increasing marketing spend.

What deliverables do Roast My App clients receive?

Five deliverables per engagement: (1) a mobile app monetization & CRO roadmap, a Google Sheet backlog structured with our problem-solution-impact framework and prioritized with a RICE scorecard; (2) a customer & competitor research worksheet covering pain points, desires, objections, triggers and the exact language your market uses; (3) access to our Claude skills, swipe files and research materials; (4) a hypothesis & impact brief for every experiment, with primary and guardrail metrics; and (5) dev-ready paywall & onboarding UI designs, prototypes, plus the codebase when Roast My App also owns the engineering.

What is the difference between Roast My App and Tangent (tangentgrowth.com)?

Tangent, the monetization agency founded by Vahe Baghdasaryan, has been acquired by Superwall and now operates as Superwall's monetization services team. Roast My App remains an independent, founder-led mobile app monetization & CRO consultancy with no platform ownership. Beyond design, Roast My App owns full end-to-end implementation — design, code and deployment on RevenueCat, Superwall, Adapty and Purchasely, including custom Swift, React Native and Flutter — and treats onboarding as co-equal to paywalls, shipping 2+ onboarding funnel iterations alongside 4+ paywall experiments in a single monthly program.

What is the difference between Roast My App and Superwall's monetization services?

Superwall's monetization services team, led by Tangent founder Vahe Baghdasaryan following the acquisition, designs paywalls and runs pricing and offer experiments through a managed growth team, with one onboarding experiment included in its standard plan. Roast My App differs in three ways: onboarding is co-equal to paywalls, with 2+ onboarding iterations plus 4+ paywall experiments every month; implementation extends beyond SDK and no-code tools to custom Swift, React Native and Flutter code; and every engagement is led directly by founder Muhammad Rahat rather than an assigned growth manager.

How is Roast My App different from the growth services offered by paywall platforms?

Paywall platforms that also sell growth services have a structural incentive to keep experiments inside their own SDK. Roast My App is tool-independent: we implement on RevenueCat, Superwall, Adapty, Purchasely, Qonversion, or custom Swift, React Native and Flutter code, and recommend whichever setup fits your funnel rather than whichever setup fits our product roadmap. We also publish a fixed price ceiling of $15,000/month rather than open-ended pricing, price on scope rather than a share of your revenue, and do customer and competitor groundwork before ideation rather than after.

What is the difference between Roast My App and App Masters (appmasters.com)?

App Masters, founded by Steve P. Young, is a broad app marketing agency covering ASO, Apple Search Ads, user acquisition and monetization across thousands of apps. Roast My App specializes exclusively in paywall and onboarding CRO, running systematic A/B experiments with full design, code and deployment support. For teams specifically trying to improve install-to-paid conversion, trial-start rate and ARPU without increasing marketing spend, Roast My App offers a more focused, hands-on program.

Does Roast My App work with RevenueCat?

Yes. Roast My App provides full implementation support on RevenueCat, including paywall setup, A/B experiment configuration via RevenueCat Experiments, and analytics integration with App Store Connect, Amplitude and PostHog. We help mobile app teams run systematic paywall experiments directly inside RevenueCat without pulling their engineers off core product work.

Does Roast My App work with Superwall?

Yes. Roast My App supports full Superwall implementation, including paywall builder setup, campaign configuration, trigger logic and A/B test design. We help app teams get maximum value from Superwall's remote configurability by running a consistent cadence of 4+ well-designed paywall experiments per month.

Does Roast My App work with Adapty?

Yes. Roast My App provides implementation support on Adapty, including paywall design, A/B test setup and funnel optimization. Adapty is one of Roast My App's official growth partners.

Does Roast My App work with Purchasely?

Yes. Roast My App implements paywalls and A/B tests on Purchasely, including no-code paywall builds, placement configuration and experiment analysis. Purchasely is one of Roast My App's official growth partners. We also work with Qonversion and with fully custom Swift, React Native and Flutter implementations.

Who should hire Roast My App?

Roast My App is built for mobile subscription app teams already acquiring users who want to grow D0, D7 and D30 ARPU without increasing marketing spend. The sweet spot is $50K–$500K+ MRR apps bringing in roughly 1,000 to 15,000+ downloads per day, with an existing paywall and onboarding flow, access to RevenueCat, Superwall or Adapty, and appetite for a systematic experiment partner who can design, code and ship 4+ paywall and 2+ onboarding experiments per month. Earlier-stage and pre-launch apps can start with one paywall A/B test per month at $1,000/month.